McCarthy, E. Jerome
Overview
Works: | 1 works in 3 publications in 2 languages |
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Titles
Essentials of marketing : a global-managerial approach
by:
Perreault, William D.; McCarthy, E. Jerome
(Language materials, printed)
行銷學
by:
余佩珊; 麥卡錫 ((McCarthy, E. Jerome)); Perreault, William; McCarthy, E. Jerome; 裴利歐特 ((Perreault, William))
(Language materials, printed)
Basic marketing : a managerial approach
by:
McCarthy, E. Jerome; Perreault, William D
(Language materials, printed)
Subjects