劉典嚴

Overview

Works:	0 works in 9 publications in 1 languages

Titles

產品管理 = Product management : 策略性行銷觀點 by: 劉典嚴 (Language materials, printed) , [著]

促銷策略 = Sales Promotion : 店舖經營與賣場管理 by: 劉典嚴 (Language materials, printed) , [著]

訂價策略 = Pricing strategy by: 劉典嚴 (Language materials, printed) , [著]

商品行銷策略 = Strategic product communication campaigns by: 劉典嚴 (Language materials, printed) , [著]

消費者行為 by: 謝惠娟; MacInnis; Hoyer; 吳靜芳; 黛白拉麥克寧 ((MacInnis)); 威倪豪爾 ((Hoyer)); 劉典嚴 (Language materials, printed) , [著]

管理學 : 概念、思考與實務 by: 劉典嚴 (Language materials, printed) , [著]

零售管理 = Retailing management by: 劉典嚴 (Language materials, printed) , [著]

產品管理 = Product management : 策略性行銷觀點 by: 劉典嚴 (Language materials, printed) , [著]

廣告學 = Advertising by: 劉典嚴 (Language materials, printed) , [著]

Subjects