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查爾曼 ((Zaltman, Gerald))
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1 works in 1 publications in 1 languages
Titles
為什麼顧客不掏錢 : 解讀消費者心智密碼
by: 余宜芳; 查爾曼 ((Zaltman, Gerald)); Zaltman,, Gerald
(Language materials, printed)
, [著]
Subjects
Consumer behavior
Consumers
Creative thinking
Marketing
市場學
思考
消費心理學
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