品牌社群.
Overview
Works: | 2 works in 2 publications in 2 languages |
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Titles
資訊採用模式對購買意願與品牌忠誠度之影響-以線上品牌社群為例 = = The Influence of Information Adoption Model on Consumer Purchase Intention and Brand Loyalty: An Example of Online Brand Community /
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(Language materials, printed)
以期望確認理論探討品牌社群之忠誠度 = = Understanding Customer Loyalty in Brand Communities with the Expectation Confirmation Theory /
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(Language materials, printed)