品牌忠誠度.
Overview
Works: | 4 works in 4 publications in 4 languages |
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Titles
探討影響越南消費者對行動商務轉換意願之關鍵因素 = = Determinants of Consumers’Switching Intention to Adopt M-commerce in Vietnam :: An Empirical Analysis /
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資訊採用模式對購買意願與品牌忠誠度之影響-以線上品牌社群為例 = = The Influence of Information Adoption Model on Consumer Purchase Intention and Brand Loyalty: An Example of Online Brand Community /
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(Language materials, printed)
品牌形象、品牌信任對品牌忠誠度之影響-以智慧型手機為例 = = The Influence of Brand Image and Brand Trust on Brand Loyalty: An Example of Smartphone /
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(Language materials, printed)
越南油漆產品消費者品牌忠誠度研究 = = Research on Consumers’ Brand Loyalty towards Paint Products in Vietnam /
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(Language materials, printed)
Subjects