國立虎尾科技大學 |

Misengaged, Not Disengaged : = How Campaigns Persuade Latino Voters With Economic Messaging.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Misengaged, Not Disengaged :/
Reminder of title:	How Campaigns Persuade Latino Voters With Economic Messaging.
Author:	Wakefield, Derek James.
Description:	1 online resource (166 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-03, Section: A.
Contained By:	Dissertations Abstracts International85-03A.
Subject:	Political science. -
Online resource:	click for full text (PQDT)
ISBN:	9798380416177

Misengaged, Not Disengaged : = How Campaigns Persuade Latino Voters With Economic Messaging.
Wakefield, Derek James.

Misengaged, Not Disengaged :How Campaigns Persuade Latino Voters With Economic Messaging. - 1 online resource (166 pages)

Source: Dissertations Abstracts International, Volume: 85-03, Section: A.

Thesis (Ph.D.)--Princeton University, 2023.

Includes bibliographical references

The Latino voter population has become increasingly electorally pivotal and sought after by political campaigns as their share of the voting-eligible population has increased. They are also often the subject of negative appeals based on racism and xenophobia. But despite intense polarization in recent elections on the topics of race and immigration, Latino voting behavior has not shifted significantly from the historical average of about 65% support for Democrats and 30% support for Republicans, even in elections with Donald Trump on the ballot. To explain this apparent disconnect, I argue that theoretical explanations focusing on race and immigration have been over-emphasized in existing academic research and campaign strategies. Instead, I assert that many Latinos-and especially those who have remained nonpartisan in recent elections- care much more about their economic well-being and will be more persuaded by appeals on economic topics like jobs and taxes, and services like healthcare and education. Using CMAG television ads data, I demonstrate that Latinos are systematically over-exposed to messaging on immigration-especially from Democrats-and are relatively less likely to view economic messaging than audiences with fewer Latinos. I then ran four survey experiments testing how Latino voters from a wide range of partisan identities evaluated various candidate messages on economics, immigration, and abortion. While Latino Democrats and Republicans largely behaved like partisans and supported their in-party candidates regardless of what messages were used, Latino independents were much more favorable towards candidates that used economic content-from either party, but especially from Republicans. Meanwhile, both pro-immigrant and anti-immigrant messages were generally more negatively polarizing than positively persuasive. I conclude by discussing how research on race and ethnic politics, and voter behavior generally, should not over-assume the impact of identity on politics when such behaviors are not manifesting in real-world settings. It is crucial to understand when, why, and for whom identity does (or does not) become politically salient. Instead, an analysis of more baseline concerns about economic well-being and services may explain Latino voting behavior more than a focus on immigration alone.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380416177Subjects--Topical Terms:

558774
Political science.
Subjects--Index Terms:

Political campaignsIndex Terms--Genre/Form:

554714
Electronic books.

Misengaged, Not Disengaged : = How Campaigns Persuade Latino Voters With Economic Messaging.
LDR:03735ntm a22003977 4500 001 1149794
005 20241022110512.5
006 m o d
007 cr bn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798380416177
035 $a (MiAaPQ)AAI30633873
035 $a AAI30633873
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Wakefield, Derek James. $3 1476137
245 1 0 $a Misengaged, Not Disengaged : $b How Campaigns Persuade Latino Voters With Economic Messaging.
264 0 $c 2023
300 $a 1 online resource (166 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 85-03, Section: A.
500 $a Advisor: Mendelberg, Tali.
502 $a Thesis (Ph.D.)--Princeton University, 2023.
504 $a Includes bibliographical references
520 $a The Latino voter population has become increasingly electorally pivotal and sought after by political campaigns as their share of the voting-eligible population has increased. They are also often the subject of negative appeals based on racism and xenophobia. But despite intense polarization in recent elections on the topics of race and immigration, Latino voting behavior has not shifted significantly from the historical average of about 65% support for Democrats and 30% support for Republicans, even in elections with Donald Trump on the ballot. To explain this apparent disconnect, I argue that theoretical explanations focusing on race and immigration have been over-emphasized in existing academic research and campaign strategies. Instead, I assert that many Latinos-and especially those who have remained nonpartisan in recent elections- care much more about their economic well-being and will be more persuaded by appeals on economic topics like jobs and taxes, and services like healthcare and education. Using CMAG television ads data, I demonstrate that Latinos are systematically over-exposed to messaging on immigration-especially from Democrats-and are relatively less likely to view economic messaging than audiences with fewer Latinos. I then ran four survey experiments testing how Latino voters from a wide range of partisan identities evaluated various candidate messages on economics, immigration, and abortion. While Latino Democrats and Republicans largely behaved like partisans and supported their in-party candidates regardless of what messages were used, Latino independents were much more favorable towards candidates that used economic content-from either party, but especially from Republicans. Meanwhile, both pro-immigrant and anti-immigrant messages were generally more negatively polarizing than positively persuasive. I conclude by discussing how research on race and ethnic politics, and voter behavior generally, should not over-assume the impact of identity on politics when such behaviors are not manifesting in real-world settings. It is crucial to understand when, why, and for whom identity does (or does not) become politically salient. Instead, an analysis of more baseline concerns about economic well-being and services may explain Latino voting behavior more than a focus on immigration alone.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Political science. $3 558774
650 4 $a Hispanic American studies. $3 1179515
650 4 $a Ethnic studies. $2 bicssc $3 809601
653 $a Political campaigns
653 $a Survey experiments testing
653 $a Latino voters
653 $a Television
653 $a Voting behavior
655 7 $a Electronic books. $2 local $3 554714
690 $a 0615
690 $a 0737
690 $a 0631
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Princeton University. $b Politics. $3 1189013
773 0 $t Dissertations Abstracts International $g 85-03A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30633873 $z click for full text (PQDT)