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Product and market development for subsistence marketplaces

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Product and market development for subsistence marketplaces/ edited by José Antonio Rosa, Madhubalan Viswanathan.
other author:	Rosa, José Antonio,
Published:	Amsterdam ;Elsevier/JAI, : 2007.,
Description:	1 online resource (xv, 340 p.) :ill. :
Notes:	Includes selected conference papers.
Subject:	Consumer behavior - Congresses. - Developing countries -
Online resource:	http://www.emeraldinsight.com/1571-5027/20
ISBN:	9781849504775 (electronic bk.)

Product and market development for subsistence marketplaces
Product and market development for subsistence marketplaces[electronic resource] /edited by José Antonio Rosa, Madhubalan Viswanathan. - 1st ed. - Amsterdam ;Elsevier/JAI,2007. - 1 online resource (xv, 340 p.) :ill. - Advances in international management,v. 201571-5027 ;. - Advances in international management ;v. 15..

Includes selected conference papers.

Includes bibliographical references.

Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, JoséAntonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls,Nakeisha Ferguson -- Understanding subsistence marketplaces: exploringthe contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu --Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti /M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods forsubsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case ofZimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsiveorganizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: thecase of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball.

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces.This volumepresents a collection of articles that describe this particular group of consumers andentrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good inthese impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data,the papers make a significant contribution to advancing knowledge about international management.

ISBN: 9781849504775 (electronic bk.)Subjects--Topical Terms:

810218
Consumer behavior
--Developing countries--Congresses.

LC Class. No.: HF5415.33.D44 / P76 2007

Dewey Class. No.: 658.8342/091724

Universal Decimal Class. No.: 658

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245 0 0 $a Product and market development for subsistence marketplaces $h [electronic resource] / $c edited by José Antonio Rosa, Madhubalan Viswanathan.
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300 $a 1 online resource (xv, 340 p.) : $b ill.
490 1 $a Advances in international management, $x 1571-5027 ; $v v. 20
500 $a Includes selected conference papers.
504 $a Includes bibliographical references.
505 0 $a Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, JoséAntonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls,Nakeisha Ferguson -- Understanding subsistence marketplaces: exploringthe contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu --Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti /M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods forsubsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case ofZimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsiveorganizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: thecase of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball.
520 $a This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces.This volumepresents a collection of articles that describe this particular group of consumers andentrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good inthese impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data,the papers make a significant contribution to advancing knowledge about international management.
588 $a Description based on print version record.
650 0 $a Consumer behavior $z Developing countries $v Congresses. $3 810218
650 0 $a Consumers $z Developing countries $v Congresses. $3 810219
650 0 $a Marketing $z Developing countries $v Congresses. $3 810220
650 0 $a Subsistence economy $v Congresses. $3 810221
650 7 $a Sales & marketing. $2 bicssc $3 809430
650 7 $a Sales & marketing management. $2 bicssc $3 809084
650 7 $a Business & Economics $x Marketing $x General. $2 bisacsh $3 809249
700 1 $a Rosa, José Antonio, $d 1955- $3 810217
700 1 $a Viswanathan, Madhu. $3 680645
830 0 $a Advances in international management ; $v v. 15. $3 809576
856 4 0 $u http://www.emeraldinsight.com/1571-5027/20