國立虎尾科技大學 |

Integrating social media into business practice, applications, management, and models /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Integrating social media into business practice, applications, management, and models // In Lee, editor.
other author:	Lee, In,
Description:	PDFs (342 pages).
Subject:	Business enterprises - Technological innovations. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6182-0
ISBN:	9781466661837 (ebook)

Integrating social media into business practice, applications, management, and models /
Integrating social media into business practice, applications, management, and models /In Lee, editor. - PDFs (342 pages).

Includes bibliographical references.

User involvement, open service innovations, and social media: lessons from a case study / Ada Scupola, Hanne Westh Nicolajsen -- Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa -- Influence of corporate social media in strategic decision processes / S. Venkataraman, Ranjan Das -- Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly, Karen M. Lancendorfer -- Viral advertising and the implications of social media / Maria Petrescu -- Social media: the issues, benefits, and strategies for brands / Jennifer Rowley, Catherine J. Ashworth, Jeff McCarthy -- Greek politicians and the use of online technologies for citizen engagement / Savvas Papagiannidis, Teta Stamati, Hartmut Behr -- Using social media in the workplace: how "Lenovo Central" brings employees together / Karen Mishra, Khaner Walker, Aneil Mishra -- How Generation Y perceives social networking applications in corporate environments / Imed Boughzala -- Social media opportunities for market-driven firms / Elisa Arrigo -- Web 2.0 and social media in today's business world / Edward T. Chen -- Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon, Jeanetta D. Sims -- The role of social media in the knowledge-based organizations / Kijpokin Kasemsap -- Social media for business model improvement / In Lee.

Restricted to subscribers or individual electronic text purchasers.

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466661837 (ebook)

Standard No.: 10.4018/978-1-4666-6182-0doi

LCCN: 2014013709Subjects--Topical Terms:

585648
Business enterprises
--Technological innovations.Subjects--Index Terms:

Business models for implementation

LC Class. No.: HF1008 / .I4658 2014e

Dewey Class. No.: 302.23/1068

Integrating social media into business practice, applications, management, and models /
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245 0 0 $a Integrating social media into business practice, applications, management, and models / $c In Lee, editor.
264 1 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a PDFs (342 pages).
336 $a text $2 rdacontent
337 $a electronic $2 isbdmedia
338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references.
505 0 $a User involvement, open service innovations, and social media: lessons from a case study / Ada Scupola, Hanne Westh Nicolajsen -- Impact of general social media experience on usefulness for business in the workplace / Donald L. Amoroso, Tsuneki Mukahi, Mikako Ogawa -- Influence of corporate social media in strategic decision processes / S. Venkataraman, Ranjan Das -- Using the power of social media marketing to build consumer-based brand equity / Kelley O'Reilly, Karen M. Lancendorfer -- Viral advertising and the implications of social media / Maria Petrescu -- Social media: the issues, benefits, and strategies for brands / Jennifer Rowley, Catherine J. Ashworth, Jeff McCarthy -- Greek politicians and the use of online technologies for citizen engagement / Savvas Papagiannidis, Teta Stamati, Hartmut Behr -- Using social media in the workplace: how "Lenovo Central" brings employees together / Karen Mishra, Khaner Walker, Aneil Mishra -- How Generation Y perceives social networking applications in corporate environments / Imed Boughzala -- Social media opportunities for market-driven firms / Elisa Arrigo -- Web 2.0 and social media in today's business world / Edward T. Chen -- Re-conceptualizing relational integrated marketing communications from the perspective of social CRM / Kanghyun Yoon, Jeanetta D. Sims -- The role of social media in the knowledge-based organizations / Kijpokin Kasemsap -- Social media for business model improvement / In Lee.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Business enterprises $x Technological innovations. $3 585648
650 0 $a Industrial management. $3 556510
650 0 $a Business enterprises $x Information technology. $3 1027960
650 0 $a Information technology $x Management. $3 559272
653 $a Business models for implementation
653 $a Collective intelligence
653 $a Employee use of social media
653 $a Enterprise 2.0
653 $a Next generation social media
653 $a Social collaboration
653 $a Social media theory development
700 1 $a Lee, In, $d 1958- $3 563697
710 2 $a IGI Global, $e publisher. $3 1057167
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6182-0