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Shakespeare's Cultural Capital = His Economic Impact from the Sixteenth to the Twenty-first Century /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Shakespeare's Cultural Capital/ edited by Dominic Shellard, Siobhan Keenan.
Reminder of title:	His Economic Impact from the Sixteenth to the Twenty-first Century /
other author:	Shellard, Dominic.
Description:	XIII, 187 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	Culture—Economic aspects. -
Online resource:	https://doi.org/10.1007/978-1-137-58316-1
ISBN:	9781137583161

Shakespeare's Cultural Capital = His Economic Impact from the Sixteenth to the Twenty-first Century /
Shakespeare's Cultural CapitalHis Economic Impact from the Sixteenth to the Twenty-first Century /[electronic resource] :edited by Dominic Shellard, Siobhan Keenan. - 1st ed. 2016. - XIII, 187 p.online resource.

Foreword by Bruno Frey, Zeppelin University, Germany -- Chapter 1: Introduction; Dominic Shellard, Siobhan Keenan, de Montfort University, UK -- Chapter 2: Shakespeare and the Market in his Own Day; Siobhan Keenan -- Chapter 3: Shakespeare and the Impact of Editing; Gabriel Egan, de Montfort University, UK -- Chapter 4: Marketing Shakespeare on Film: From Tragedy to Biopic, Deborah Cartmell, de Montfort University, UK -- Chapter 5. Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’; Anna Blackwell, de Montfort University, UK -- Chapter 6: Ales, Beers, Shakespeares; Graham Holderness and Bryan Loughrey, University of Hertfordshire, UK -- Chapter 7. A King Rediscovered: the Economic Impact of Richard III and Richard III on the City of Leicester; Dominic Shellard-. Chapter 8: Shakespeare is ‘GREAT’ Conrad Bird, GREAT Britain Campaign, Foreign and Commonwealth Office, UK; Jason Eliadis and Harvey Scriven, Arcadian Consultancy, UK -- Chapter 9: Sponsored by Shakespeare; Susan Bennett, University of Calgary, Canada.

Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare’s plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare’s Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.

ISBN: 9781137583161

Standard No.: 10.1007/978-1-137-58316-1doiSubjects--Topical Terms:

1260904
Culture—Economic aspects.

LC Class. No.: NX180.S6

Dewey Class. No.: 306.3

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