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Handbook of research on intelligent techniques and modeling applications in marketing analytics

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Handbook of research on intelligent techniques and modeling applications in marketing analytics/ Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, and Tapan Kumar Panda, editors.
other author:	Kumar, Anil,
Published:	Hershey, Pennsylvania :IGI Global, : [2017],
Description:	1 online resource (xxviii, 427 p.) :ill. :
Subject:	Marketing research. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0997-4
ISBN:	9781522509981 (ebook)

Handbook of research on intelligent techniques and modeling applications in marketing analytics
Handbook of research on intelligent techniques and modeling applications in marketing analytics[electronic resource] /Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, and Tapan Kumar Panda, editors. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxviii, 427 p.) :ill.

Includes bibliographical references and index.

A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami Tafreshi -- A novel approach to segmentation using customer locations data and intelligent techniques / Basar Oztaysi [and 3 others] -- Fuzzy clustering: an analysis of service quality in the mobile phone industry / Mashhour H. Baeshen, Malcolm J. Beynon, Kate L. Daunt -- An analysis of the interactions among the enablers of information communication technology in humanitarian supply chain management: a fuzzy-based relationship modelling approach / Gaurav Kabra, A Ramesh -- Auto associative extreme learning machine based hybrids for data imputation / Chandan Gautam, Vadlamani Ravi -- Multi-criteria decision making in marketing by using fuzzy rough set / Tapan Kumar Das -- Fuzzy multi-objective association rule mining using evolutionary computation / Ganghishetti Pradeep, Vadlamani Ravi -- Improved seating plans for movie theatre to improve revenue: an integrated best worst method with EMSR-B / Kedar Pandurang Joshi, Nikhil Lohiya -- Applications of the stochastic multicriteria acceptability analysis method for consumer preference study / Tadeusz Trzaskalik [and 3 others] -- Modeling consumer opinion using RIDIT and grey relational analysis / Rohit Vishal Kumar, Subhajit Bhattacharyya -- Sentiment analysis as a tool to understand the cultural relationship between consumer and brand / Nicola Capolupo, Gianpaolo Basile, Giancarlo Scozzese --

Restricted to subscribers or individual electronic text purchasers.

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781522509981 (ebook)Subjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2 / .H2886 2017e

Dewey Class. No.: 658.8/3

Handbook of research on intelligent techniques and modeling applications in marketing analytics
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245 0 0 $a Handbook of research on intelligent techniques and modeling applications in marketing analytics $h [electronic resource] / $c Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, and Tapan Kumar Panda, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (xxviii, 427 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a A new perspective on RFM analysis / Mohammad Hasan Aghdaie, Parham Fami Tafreshi -- A novel approach to segmentation using customer locations data and intelligent techniques / Basar Oztaysi [and 3 others] -- Fuzzy clustering: an analysis of service quality in the mobile phone industry / Mashhour H. Baeshen, Malcolm J. Beynon, Kate L. Daunt -- An analysis of the interactions among the enablers of information communication technology in humanitarian supply chain management: a fuzzy-based relationship modelling approach / Gaurav Kabra, A Ramesh -- Auto associative extreme learning machine based hybrids for data imputation / Chandan Gautam, Vadlamani Ravi -- Multi-criteria decision making in marketing by using fuzzy rough set / Tapan Kumar Das -- Fuzzy multi-objective association rule mining using evolutionary computation / Ganghishetti Pradeep, Vadlamani Ravi -- Improved seating plans for movie theatre to improve revenue: an integrated best worst method with EMSR-B / Kedar Pandurang Joshi, Nikhil Lohiya -- Applications of the stochastic multicriteria acceptability analysis method for consumer preference study / Tadeusz Trzaskalik [and 3 others] -- Modeling consumer opinion using RIDIT and grey relational analysis / Rohit Vishal Kumar, Subhajit Bhattacharyya -- Sentiment analysis as a tool to understand the cultural relationship between consumer and brand / Nicola Capolupo, Gianpaolo Basile, Giancarlo Scozzese --
505 8 $a Improving customer experience using sentiment analysis in e-commerce / Vinay Kumar Jain, Shishir Kumar -- Adoption of online marketing for service SMEs with multi-criteria decision-making approach / Lanndon Ocampo [and 3 others] -- E-retailing from past to future: definitions, analysis, problems, and perspectives / Zehra Kamisli Ozturk, Mehmet Alegoz -- Fuzzy time series: an application in e-commerce / Ali Karasan, Ismail Sevim, Melih Cinar -- Understand the frequency of application usage by smartphone users: door is open, but closes quickly / Geetika Jain, Sapna Rakesh -- Car safety: a statistical analysis for marketing management / Antonio Carrizo Moreira, Monica Gouveia, Pedro Macedo -- Banking credit scoring assessment using predictive K-nearest neighbour (PKNN) classifier / Saroj Kanta Jena, Anil Kumar, Maheshwar Dwivedy -- Prediction of the quality of fresh water in a basin / Sira M. Allende [and 4 others] -- Operating commodities market by automated traders / Fodil Laib, Mohammed Said Radjef.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 11/09/2016).
650 0 $a Marketing research. $3 561150
650 0 $a Marketing research $x Data processing. $3 1075735
700 1 $a Kumar, Anil, $d 1980- $e editor. $3 1132771
700 1 $a Dash, Manoj Kumar, $e editor. $3 1132772
700 1 $a Trivedi, Shrawan Kumar, $d 1985- $e editor. $3 1132729
700 1 $a Panda, Tapan K. $q (Tapan Kumar), $e editor. $3 1155826
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0997-4