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Quantitative marketing and marketing...

Hildebrandt, Lutz.

Quantitative marketing and marketing management = marketing models and methods in theory and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Quantitative marketing and marketing management/ edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
Reminder of title:	marketing models and methods in theory and practice /
other author:	Diamantopoulos, Adamantios.
Published:	Wiesbaden :Gabler Verlag : : 2012.,
Description:	630 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing research. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-3722-3
ISBN:	9783834937223 (electronic bk.)

Quantitative marketing and marketing management = marketing models and methods in theory and practice /
Quantitative marketing and marketing managementmarketing models and methods in theory and practice /[electronic resource] :edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt. - Wiesbaden :Gabler Verlag :2012. - 630 p. :ill., digital ;24 cm.

Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.

ISBN: 9783834937223 (electronic bk.)Subjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2 / .Q368 2012

Dewey Class. No.: 658.83

Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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245 0 0 $a Quantitative marketing and marketing management $h [electronic resource] : $b marketing models and methods in theory and practice / $c edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
260 $a Wiesbaden : $b Gabler Verlag : $b Imprint: Gabler Verlag, $c 2012.
300 $a 630 p. : $b ill., digital ; $c 24 cm.
505 0 $a Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.
650 0 $a Marketing research. $3 561150
650 0 $a Marketing research $x Methodology. $3 562101
650 0 $a Marketing $x Mathematical models. $3 743534
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
650 2 4 $a Market Research. $3 881687
700 1 $a Diamantopoulos, Adamantios. $3 881684
700 1 $a Fritz, Wolfgang. $3 881685
700 1 $a Hildebrandt, Lutz. $3 881686
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773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-3722-3
950 $a Business and Economics (Springer-11643)

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