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A concise guide to market research =...

Mooi, Erik.

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A concise guide to market research/ by Erik Mooi, Marko Sarstedt.
Reminder of title:	the process, data, and methods using IBM SPSS statistics /
Author:	Mooi, Erik.
other author:	Sarstedt, Marko.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2011.,
Description:	xx, 307 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing research. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-12541-6
ISBN:	9783642125416 (electronic bk.)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
Mooi, Erik.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /[electronic resource] :by Erik Mooi, Marko Sarstedt. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011. - xx, 307 p. :ill., digital ;24 cm.

ISBN: 9783642125416 (electronic bk.)Subjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2 / .M66 2011

Dewey Class. No.: 658.83

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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020 $a 9783642125416 (electronic bk.)
020 $a 9783642125409 (paper)
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050 0 4 $a HF5415.2 $b .M66 2011
082 0 4 $a 658.83 $2 22
090 $a HF5415.2 $b .M817 2011
100 1 $a Mooi, Erik. $3 783917
245 1 2 $a A concise guide to market research $h [electronic resource] : $b the process, data, and methods using IBM SPSS statistics / $c by Erik Mooi, Marko Sarstedt.
260 $a Berlin, Heidelberg : $b Springer-Verlag Berlin Heidelberg, $c 2011.
300 $a xx, 307 p. : $b ill., digital ; $c 24 cm.
650 0 $a Marketing research. $3 561150
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
650 2 4 $a Management/Business for Professionals. $3 680857
650 2 4 $a Statistics for Business/Economics/Mathematical Finance/Insurance. $3 669275
700 1 $a Sarstedt, Marko. $3 783918
710 2 $a SpringerLink (Online service) $3 593884
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856 4 0 $u http://dx.doi.org/10.1007/978-3-642-12541-6
950 $a Business and Economics (Springer-11643)

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