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Brand communities for fast moving co...

Meister, Sandra.

Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand communities for fast moving consumer goods/ by Sandra Meister.
Reminder of title:	an empirical study of members' behavior and the economic relevance for the marketer /
Author:	Meister, Sandra.
Published:	Wiesbaden :Gabler Verlag, : 2012.,
Description:	xxiii, 292 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Consumer behavior. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-4055-1
ISBN:	9783834940551 (electronic bk.)

Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
Meister, Sandra.

Brand communities for fast moving consumer goodsan empirical study of members' behavior and the economic relevance for the marketer /[electronic resource] :by Sandra Meister. - Wiesbaden :Gabler Verlag,2012. - xxiii, 292 p. :ill., digital ;24 cm.

ISBN: 9783834940551 (electronic bk.)Subjects--Topical Terms:

560272
Consumer behavior.

LC Class. No.: HF5415.32 / .M45 2012

Dewey Class. No.: 658.8342

Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
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020 $a 9783834940544 (paper)
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245 1 0 $a Brand communities for fast moving consumer goods $h [electronic resource] : $b an empirical study of members' behavior and the economic relevance for the marketer / $c by Sandra Meister.
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300 $a xxiii, 292 p. : $b ill., digital ; $c 24 cm.
650 0 $a Consumer behavior. $3 560272
650 0 $a Marketing $x Technological innovations. $3 573344
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650 1 4 $a Economics/Management Science. $3 669170
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