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Marketing plans = how to prepare the...

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McDonald, Malcolm.

Marketing plans = how to prepare them, how to use them /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing plans/ Malcolm McDonald, Hugh Wilson.
Reminder of title:	how to prepare them, how to use them /
Author:	McDonald, Malcolm.
other author:	Wilson, Hugh,
Published:	Chichester, West Sussex :John Wiley and Sons, : 2011.,
Description:	1 online resource (xvi, 573 p.) :ill. (some col.) :
Subject:	Marketing - Management. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119205876
ISBN:	9781119205876 (electronic bk.)

Marketing plans = how to prepare them, how to use them /
McDonald, Malcolm.

Marketing planshow to prepare them, how to use them /[electronic resource] :Malcolm McDonald, Hugh Wilson. - 7th ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xvi, 573 p.) :ill. (some col.)

Includes bibliographical references and index.

ISBN: 9781119205876 (electronic bk.)

LCCN: 2010050393Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .M255 2011

Dewey Class. No.: 658.8/02

Marketing plans = how to prepare them, how to use them /
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008 181211s2011 enka ob 001 0 eng d
010 $a 2010050393
020 $a 9781119205876 (electronic bk.)
020 $z 9780470669976 (pbk.)
020 $z 0470669977 (pbk.)
035 $a 001973612
040 $a DLC $c DLC $d YDX $d YDXCP $d UKM $d VP@ $d BWX $d CDX
041 0 $a eng
050 0 0 $a HF5415.13 $b .M255 2011
082 0 0 $a 658.8/02 $2 22
100 1 $a McDonald, Malcolm. $3 568116
245 1 0 $a Marketing plans $h [electronic resource] : $b how to prepare them, how to use them / $c Malcolm McDonald, Hugh Wilson.
250 $a 7th ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2011.
300 $a 1 online resource (xvi, 573 p.) : $b ill. (some col.)
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Marketing $x Management. $3 568118
650 0 $a Marketing $x Planning. $3 568117
700 1 $a Wilson, Hugh, $d 1962- $e author. $3 1135616
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119205876

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