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Ads to icons = how advertising succeeds in a multimedia age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ads to icons/ Paul Springer.
Reminder of title:	how advertising succeeds in a multimedia age /
Author:	Springer, Paul.
Published:	London ;Kogan Page, : c2007.,
Description:	xviii, 379 p. :ill. ; : 25 cm.;
Notes:	Title from e-book title screen (viewed August 17, 2009).
Subject:	Advertising - Case studies. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610915934

Ads to icons = how advertising succeeds in a multimedia age /
Springer, Paul.

Ads to iconshow advertising succeeds in a multimedia age /[electronic resource] :Paul Springer. - London ;Kogan Page,c2007. - xviii, 379 p. :ill. ;25 cm.

Title from e-book title screen (viewed August 17, 2009).

Includes bibliographical references (p. [363]-367) and index.

Electronic reproduction.
UK :
MyiLibrary,
2009

Available via World Wide Web.

ISBN: 9786610915934

Source: 91593MIL

LCCN: 2007001963Subjects--Topical Terms:

643760
Advertising
--Case studies.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5823 / .S76 2007eb

Dewey Class. No.: 659.1/13 22

Ads to icons = how advertising succeeds in a multimedia age /
LDR:01151cam 2200301 a 4500 001 618923
003 DLC
005 20080226115110.0
006 m d
007 cr zn |
008 080226s2007 enka sb 001 0 eng
010 $a 2007001963
020 $a 9786610915934
020 $a 0749449365 (cloth) : $c 47.50 USD
020 $a 9780749449360 (cloth)
020 $a 0749452110 (ebook)
020 $a 9780749452117 (ebook)
035 $a cis6209143
037 $a 91593 $b MIL
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5823 $b .S76 2007eb
082 0 4 $a 659.1/13 22 $2 22
100 1 $a Springer, Paul. $3 657265
245 1 0 $a Ads to icons $h [electronic resource] : $b how advertising succeeds in a multimedia age / $c Paul Springer.
260 $a London ; $a Philadelphia : $c c2007. $b Kogan Page,
300 $a xviii, 379 p. : $b ill. ; $c 25 cm.
500 $a Title from e-book title screen (viewed August 17, 2009).
504 $a Includes bibliographical references (p. [363]-367) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2009 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Advertising $v Case studies. $3 643760
650 0 $a Advertising campaigns $v Case studies. $3 657266
655 7 $a Electronic books. $2 local $3 554714
710 2 $a MyiLibrary. $3 554718
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=91593

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