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Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Lead generation for the complex sale/ Brian J. Carroll.
Reminder of title:	boost the quality and quantity of leads to increase your ROI /
Author:	Carroll, Brian J.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xiii, 218 p. :ill. :
Subject:	Sales management. -
Online resource:	Click for full text (McGrawHill)
ISBN:	0071458972

Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /
Carroll, Brian J.1970-.

Lead generation for the complex saleboost the quality and quantity of leads to increase your ROI /[electronic resource] :Brian J. Carroll. - New York :McGraw-Hill,c2006. - xiii, 218 p. :ill.

Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.

ISBN: 0071458972

LCCN: 2005020712Subjects--Topical Terms:

562612
Sales management.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5438.4 / .C365 2006

Dewey Class. No.: 658.8/1

Lead generation for the complex sale = boost the quality and quantity of leads to increase your ROI /
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020 $a 0071458972
020 $a 9780071458979
020 $a 9780071491761
035 $a (OCoLC)ocm61204310
035 $a (OCoLC)61204310 $z (OCoLC)79456746
040 $a DLC $c DLC $d C $d BAKER $d VP@ $d YDXCP $d OCLCQ $d BTCTA $d DLC
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050 0 0 $a HF5438.4 $b .C365 2006
082 0 0 $a 658.8/1 $2 22
100 1 $a Carroll, Brian J. $q (Brian James), $d 1970-. $3 1432865
245 1 0 $a Lead generation for the complex sale $h [electronic resource] : $b boost the quality and quantity of leads to increase your ROI / $c Brian J. Carroll.
260 $a New York : $b McGraw-Hill, $c c2006.
300 $a xiii, 218 p. : $b ill.
505 0 $a Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.
650 0 $a Sales management. $3 562612
650 0 $a Relationship marketing. $3 561927
655 7 $a Electronic books. $2 local $3 554714
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007145897901 $z Click for full text (McGrawHill)

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