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Services Marketing : = Managing the Service Value Chain.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Services Marketing :/
Reminder of title:	Managing the Service Value Chain.
Author:	Bruhn, Manfred.
Description:	1 online resource (505 pages)
Subject:	Customer services - Marketing - Management. -
Online resource:	Click to View
ISBN:	9781405871075

Services Marketing : = Managing the Service Value Chain.
Bruhn, Manfred.

Services Marketing :Managing the Service Value Chain. - 1st ed. - 1 online resource (505 pages)

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.

ISBN: 9781405871075Subjects--Topical Terms:

1374618
Customer services - Marketing - Management.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.802

Services Marketing : = Managing the Service Value Chain.
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020 $a 9781405871075 $q (electronic bk.)
020 $z 9780273681571
035 $a (MiAaPQ)EBC5137439
035 $a (Au-PeEL)EBL5137439
035 $a (CaONFJC)MIL60106
035 $a (OCoLC)1016998925
035 $a EBC5137439
040 $a MiAaPQ $b eng $e rda $e pn $c MiAaPQ $d MiAaPQ
050 4 $a HF5415.5
082 0 $a 658.802
100 1 $a Bruhn, Manfred. $3 562366
245 1 0 $a Services Marketing : $b Managing the Service Value Chain.
250 $a 1st ed.
264 1 $a Harlow : $b Pearson Education UK, $c 2005.
264 4 $c �2005.
300 $a 1 online resource (505 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
520 $a Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
588 $a Description based on publisher supplied metadata and other sources.
590 $a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 $a Customer services - Marketing - Management. $3 1374618
655 4 $a Electronic books. $2 local $3 554714
776 0 8 $i Print version: $a Bruhn, Manfred $t Services Marketing $d Harlow : Pearson Education UK,c2005 $z 9780273681571
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=5137439 $z Click to View

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