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Understanding Consumer Perceptions of Sustainable Advertisements : = Effects of Issue Knowledge, Cognitive Elaboration, and Construal Level.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Understanding Consumer Perceptions of Sustainable Advertisements :/
Reminder of title:	Effects of Issue Knowledge, Cognitive Elaboration, and Construal Level.
Author:	Drury, Lauren.
Description:	1 online resource (155 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-02, Section: A.
Contained By:	Dissertations Abstracts International85-02A.
Subject:	Sustainability. -
Online resource:	click for full text (PQDT)
ISBN:	9798380113823

Understanding Consumer Perceptions of Sustainable Advertisements : = Effects of Issue Knowledge, Cognitive Elaboration, and Construal Level.
Drury, Lauren.

Understanding Consumer Perceptions of Sustainable Advertisements :Effects of Issue Knowledge, Cognitive Elaboration, and Construal Level. - 1 online resource (155 pages)

Source: Dissertations Abstracts International, Volume: 85-02, Section: A.

Thesis (Ph.D.)--Saint Louis University, 2023.

Includes bibliographical references

Extant marketing research has primarily focused on consumer knowledge of specific products or product categories. Insights into how a broader issue knowledge impacts the cognitive processing of consumers is lacking. Based on construal level theory, we argue consumers' cognitive elaboration differs based on their issue knowledge and message framing of the advertisement. Using a combination of student samples and online research platforms, four studies were conducted. Implications are discussed to assist marketers in developing effective advertisements for sustainable products.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380113823Subjects--Topical Terms:

793436
Sustainability.
Subjects--Index Terms:

Cognitive elaborationIndex Terms--Genre/Form:

554714
Electronic books.

Understanding Consumer Perceptions of Sustainable Advertisements : = Effects of Issue Knowledge, Cognitive Elaboration, and Construal Level.
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653 $a Sustainable advertising
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