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India Reloaded = Inside India’s Resu...

Sinha, D.

India Reloaded = Inside India’s Resurgent Consumer Market /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	India Reloaded/ by D. Sinha.
Reminder of title:	Inside India’s Resurgent Consumer Market /
Author:	Sinha, D.
Description:	XIV, 184 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	International business enterprises. -
Online resource:	https://doi.org/10.1057/9781137367105
ISBN:	9781137367105

India Reloaded = Inside India’s Resurgent Consumer Market /
Sinha, D.

India ReloadedInside India’s Resurgent Consumer Market /[electronic resource] :by D. Sinha. - 1st ed. 2015. - XIV, 184 p.online resource.

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

ISBN: 9781137367105

Standard No.: 10.1057/9781137367105doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

India Reloaded = Inside India’s Resurgent Consumer Market /
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245 1 0 $a India Reloaded $h [electronic resource] : $b Inside India’s Resurgent Consumer Market / $c by D. Sinha.
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520 $a Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
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650 0 $a Economic sociology. $3 1205833
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