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Qualitative marketing research = a c...

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Qualitative marketing research = a cultural approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Qualitative marketing research/ Johanna Moisander and Anu Valtonen.
Reminder of title:	a cultural approach /
Author:	Moisander, Johanna.
other author:	Valtonen, Anu.
Published:	London, UK :Sage Publications, : 2006.,
Description:	xi, 227 p. ;26 cm.;
Notes:	Title from e-book title screen (viewed August 21, 2009).
Series:	Introducing qualitative methods
Subject:	Marketing research. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611244477

Qualitative marketing research = a cultural approach /
Moisander, Johanna.

Qualitative marketing researcha cultural approach /[electronic resource] :Johanna Moisander and Anu Valtonen. - London, UK :Sage Publications,2006. - xi, 227 p. ;26 cm. - Introducing qualitative methods.

Title from e-book title screen (viewed August 21, 2009).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2009

Available via World Wide Web.

ISBN: 9786611244477

Source: 124447MIL

LCCN: 2005933780

Nat. Bib. No.: GBA639068bnb

Nat. Bib. Agency Control No.: 013443013UkSubjects--Topical Terms:

561150
Marketing research.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.2 / .M623 2006eb

Dewey Class. No.: 658.83 22

Qualitative marketing research = a cultural approach /
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016 7 $a 013443013 $2 Uk
020 $a 9786611244477
020 $a 1412903807 (cloth) $c 130.00 USD
035 $a (OCoLC)ocm65767037
035 $a cis8298814
037 $a 124447 $b MIL
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100 1 $a Moisander, Johanna. $3 659860
245 1 0 $a Qualitative marketing research $h [electronic resource] : $b a cultural approach / $c Johanna Moisander and Anu Valtonen.
260 $a London, UK : $c 2006. $b Sage Publications,
300 $a xi, 227 p. ; $c 26 cm.
440 0 $a Introducing qualitative methods
500 $a Title from e-book title screen (viewed August 21, 2009).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2009 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
590 $a Avail. in paper.
650 0 $a Marketing research. $3 561150
650 0 $a Qualitative research. $3 562677
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Valtonen, Anu. $3 659861
710 2 $a MyiLibrary. $3 554718
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=124447

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