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Publishers, Readers, and Digital Engagement

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Publishers, Readers, and Digital Engagement/ by Marianne Martens.
Author:	Martens, Marianne.
Description:	XIX, 226 p. 17 illus., 3 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Books—History. -
Online resource:	https://doi.org/10.1057/978-1-137-51446-2
ISBN:	9781137514462

Publishers, Readers, and Digital Engagement
Martens, Marianne.

Publishers, Readers, and Digital Engagement[electronic resource] /by Marianne Martens. - 1st ed. 2016. - XIX, 226 p. 17 illus., 3 illus. in color.online resource. - New Directions in Book History,2634-6117. - New Directions in Book History,.

Acknowledgements -- Preface -- Introduction -- 1. A Brief History of the Field -- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age -- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor -- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site -- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012) -- 6. Conclusion -- Methodological Appendix -- Notes -- Bibliography -- Index.-.

This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

ISBN: 9781137514462

Standard No.: 10.1057/978-1-137-51446-2doiSubjects--Topical Terms:

1259522
Books—History.

LC Class. No.: Z4-15.2

Dewey Class. No.: 002

Publishers, Readers, and Digital Engagement
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520 $a This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
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