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Brands = meaning and value in media ...

ProQuest (Firm)

Brands = meaning and value in media culture /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brands/ Adam Arvidsson.
Reminder of title:	meaning and value in media culture /
Author:	Arvidsson, Adam.
Published:	London ;Routledge, : 2006.,
Description:	168 p.
Subject:	Internet marketing. -
Online resource:	Click to View

Brands = meaning and value in media culture /
Arvidsson, Adam.

Brandsmeaning and value in media culture /[electronic resource] :Adam Arvidsson. - London ;Routledge,2006. - 168 p.

Includes bibliographical references (p. [141]-160) and index.

Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA525379bnb

UkSubjects--Topical Terms:

559675
Internet marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / A78 2006

Dewey Class. No.: 658.8/27

Brands = meaning and value in media culture /
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300 $a 168 p.
504 $a Includes bibliographical references (p. [141]-160) and index.
505 0 $a Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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