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胡氏翠姮

Overview

Works:	2 works in 1 publications in 1 languages

Titles

商品的產地、民族認同與消費者認知對產品決選的影響-以臺灣手機市場為例 = = The Effect of Country of Origin, Consumer Ethnocentrism, Product Knowledge on the Consumer Product Judgment. An Empirical in Taiwan Cell Phone Market. / by: 胡氏翠姮 (Language materials, printed)

Subjects

內存存儲(MS). 與顧客的產品評估(PJ). Country of Origin. Consumer Ethnocentrism. Memory Stored and Product Judgment. 品牌（BR). Product Knowledge. Consumer Perception. 產地理論（COO). 顧客認知(CP). Country Image. 顧客優越感(CE). 國家形象（CI). 產品知識.

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