Siegert, Gabriele.

Overview

Works:	2 works in 1 publications in 1 languages

Titles

Handbuch Werbeforschung by: SpringerLink (Online service); Siegert, Gabriele.; Weber, Patrick.; Wirth, Werner.; Lischka, Juliane A. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]

Handbook of Media Branding by: Siegert, Gabriele.; SpringerLink (Online service); Förster, Kati.; Chan-Olmsted, Sylvia M.; Ots, Mart. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/edt]

Medienökonomie = Eine problemorientierte Einführung / by: SpringerLink (Online service); Siegert, Gabriele.; von Rimscha, Bjørn. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

Handbook of media branding by: Siegert, Gabriele.; SpringerLink (Online service) (Language materials, printed)

Subjects

Media Management. Industrial management. Media Sociology. Communication. Political economy. Mass media Economics/Management Science. Mass media. Marketing. Journalism. Branding (Marketing) International Political Economy. Communication Studies.