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鄧逸凡

Overview

Works:	1 works in 1 publications in 1 languages

Titles

結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media / by: 鄧逸凡 (Language materials, printed)

Subjects

Information Adoption Model. Online Word-of-Mouth Communication Intention. Social Interaction. 資訊採用模式. 網路互動性. 社群行銷. Social Media Marketing. 購買意願. 網路口碑傳播意願. Purchase Intention.

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