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張采薇

Overview

Works:	0 works in 1 publications in 1 languages

Titles

以教育本位行銷方式探討廣告效果對於消費者行為的影響-以電鍋廣告為例 = = Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker / by: 張采薇 (Language materials, printed)

Subjects

Advertising Effectiveness. Consumer Behavior. Educational Based Marketing. High and Low Involvement. Purchase Intention. 廣告效果. 教育本位行銷. 消費者行為. 購買意願. 高低涉入.

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