曾光華,

行銷企劃 : = 邏輯.創意.執行力 / by: 曾光華, (Language materials, printed)

行銷管理概論 : = 探索原理與體驗實務 / by: 曾光華, (Language materials, printed)

行銷管理 : = 理論解析與實務應用 = : Marketing management : theory and applications / by: 曾光華, (Language materials, printed)

國際行銷 : = 突破眼界、突圍市場 = : International marketing : expand vision, extend market / by: 曾光華, (Language materials, printed)