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Konstantoulaki, Kleopatra.

Overview

Works:	2 works in 1 publications in 1 languages

Titles

Business-to-business marketing communications = value and efficiency considerations in recessionary times / by: Konstantoulaki, Kleopatra.; Rizomyliotis, Ioannis.; Kostopoulos, Ioannis.; SpringerLink (Online service) (Language materials, printed)

Subjects

Industrial marketing. Business Communication in marketing. Media Management. Innovation/Technology Management. Online Marketing/Social Media. Business and Management. Business Strategy/Leadership. Corporate Communication/Public Relations.

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