Guo, Yu.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
The Effect of Gain-Loss Message Framing and Dimensions of Perceived Risk on Consumer Purchase Evaluation : = Evidence from Discount Carriers.
by:
Purdue University.; Guo, Yu.; ProQuest Information and Learning Co.
(Language materials, manuscript)
Subjects