Vogel, Areti Tsitsakis.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
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Titles
Exploring the Impact of Product Similarity and Price on Brand Management Outcomes of Junior Imitations and Traditional Senior Luxury Brands : = The Moderating Roles of Consumer Characteristics.
by:
The University of North Carolina at Greensboro.; Vogel, Areti Tsitsakis.; ProQuest Information and Learning Co.
(Language materials, manuscript)
Subjects