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陳紜柔

Overview

Works:	1 works in 1 publications in 1 languages

Titles

探討衝動性購買與再購意願之關係 = = Exploring the Relationship between Impulse Purchase and Repurchase Intention / by: 陳紜柔 (Language materials, printed)

Subjects

期望確認理論. Word-of-Mouth. Self-Determination Theory. 口碑. 自我決定理論. Impulse Purchase. Scarcity. 稀少性. 衝動性購買. 獨特性需求. Expectation-Confirmation Theory. Need for Uniqueness.

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