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王郁雯

Overview

Works:	1 works in 2 publications in 1 languages

Titles

手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 = = The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention / by: 王郁雯 (Language materials, printed)

九成顧客全買單的腦神經行銷學 : = 收買大腦,讓顧客不自覺掏錢買單,不用「勸敗」照樣大賣 / by: 王郁雯; 萩原一平 (Language materials, printed)

Subjects

服務品質. 消費者購買意願. Social Media. Service Quality. 腦部 Word-Of-Mouth. Brand Image. 社群媒體. 口碑. 品牌形象. 行為科學 Consumer Purchase Intention.

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