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連翊軒
Overview
Works:
1 works in 1 publications in 1 languages
Titles
以眼動儀探討商品屬性搭配圖片情境對於消費者視覺吸引力與購買意願之影響 = = Using Eye-Tracking to Explore the Influence of Product Attributes and Picture Context on Visual Appeal and Purchasing Intention /
by: 連翊軒
(Language materials, printed)
Subjects
Context-Independent Picture.
Contextualized Picture.
Eye-tracking.
Hedonic products.
Purchase intention.
Utilitarian products.
Visual Appeal.
享樂型商品.
實用型商品.
情境式圖片.
無情境圖片.
眼動儀.
視覺吸引力.
購買意願.
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