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Steenkamp, Jan-Benedict.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Global brand strategy = world-wise marketing in the age of branding / by: Steenkamp, Jan-Benedict.; SpringerLink (Online service) (Language materials, printed)

Subjects

Branding (Marketing) Emerging Markets/Globalization. Brand name products Export marketing. Marketing. Business and Management. Business Strategy/Leadership.

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