Palmatier, Robert W.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
The Intelligent Marketer’s Guide to Data Privacy = The Impact of Big Data on Customer Trust /
by:
SpringerLink (Online service); Palmatier, Robert W.; Martin, Kelly D.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
Customer Engagement Marketing
by:
Palmatier, Robert W.; Harmeling, Colleen M.; SpringerLink (Online service); Kumar, V.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Relationship marketing in the digital age
by:
Palmatier, Robert W.; Steinhoff, Lena.
(Language materials, printed)
Subjects
Market research.
Corporate Communication/Public Relations.
Customer Relationship Management.
Customer relations.
Customer relations—Management.
Relationship marketing.
Public relations.
Market Research/Competitive Intelligence.
Marketing.
Marketing
Business.
Big data.
Popular Science in Business and Management.
Big Data/Analytics.