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阮氏美

Overview

Works:	0 works in 1 publications in 1 languages

Titles

探討影響越南消費者對行動商務轉換意願之關鍵因素 = = Determinants of Consumers’Switching Intention to Adopt M-commerce in Vietnam :: An Empirical Analysis / by: 阮氏美 (Language materials, printed)

Subjects

intention to switching. brand loyalty. 社會影響. shopping preference theory. 科技恐懼症. customer engagement. perceived trust. M-commerce. mobile marketing. customer lifestyle. 行動行銷廣告和轉換意向. 感知信任. 行動商務. technophobia. 消費者生活方式. 消費者參與. 購物偏好理論. social influence. 品牌忠誠度. push-pull-mooring theory.

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