Chuenterawong, Ploypin,
Overview
| Works: | 0 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Mega- vs. Nano-Influencer: The Effects of Construal Matching Between Endorsers and Ad Messages on Advertising Persuasiveness
by:
Chuenterawong, Ploypin,; Syracuse University.
(Language materials, printed)
Subjects