Languages
林文寶
Overview
| Works: | 1 works in 4 publications in 1 languages | |
|---|---|---|
Titles
品牌忠誠度、品牌形象與知覺品質對品牌延伸購買態度之影響－以產品來源國形象為干擾變項 = The impact of brand loyalty｝brand image and perceived quality towards purchase attitude of brand extension－product country-of-origin image as a moderating variable
by:
林文寶; 許佳新; Wen-Bao Lin; Jia-Sin Syu
(Language materials, printed)
影響服務補救後滿意度對商店形象關聯性因素之研究 = The study of related factors that affect satisfaction after service recovery to store image
by:
黃郁倫; Wen-Bao Lin; 林文寶; Yu-Lun Huang
(Language materials, printed)
策略管理 : 企業競爭優勢
by:
謝秉蓉; Walker, Gordon; 黃志祥; 華克 ((Walker, C. Eugene)); 林文寶
(Language materials, printed)
, [策畫]
Subjects
服務補救後滿意度
顧客負面情緒
Customer Negative Emotion
Service Quality
品牌延伸購買態度
perceived quality
product country- of- origin image
Justice Perception
品牌形象
purchase attitude of brand extension
服務品質
Store Image
決策管理
商店形象
產品來源國形象
知覺品質
brand loyalty
兒童文學
企業管理
公平認知
brand image
品牌忠誠度
Satisfaction after Service Recovery