Michman, Ronald D.
Overview
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Titles
Retailing triumphs and blunders = victims of competition in the new age of marketing management /
by:
Michman, Ronald D.; Greco, Alan James, (1950-)
(Language materials, printed)
The affluent consumer = marketing and selling the luxury lifestyle /
by:
Michman, Ronald D.; Mazze, Edward M.
(Language materials, printed)
Lifestyle marketing = reaching the new American consumer /
by:
Michman, Ronald D.; Greco, Alan James, (1950-); Mazze, Edward M.
(Language materials, printed)