Languages
曾錦和
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
消費者之品牌認知、品牌態度與行銷通路契合度對品牌延伸商品購買意願之影響 = The Effects on Brand Cognition、Attitude and The Marketing Channel Fit To Brand Extension Products Purchase Intentions of Consumer
by:
Yi Hsu; 徐怡; 曾錦和; Zeng-Her Tseng
(Language materials, printed)