Gibbert, Michael.
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Creating and managing superior customer value
by:
Golfetto, Francesca.; Woodside, Arch G.; Gibbert, Michael.
(Language materials, printed)
Using Paired Constraints to Solve The Innovation Problem
by:
Gibbert, Michael.; SpringerLink (Online service); Stokes, Patricia D.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
Subjects
Industrial engineering.
Psychology, Applied.
Industrial management.
Innovation/Technology Management.
Sales & marketing.
Applied Psychology.
Management.
Customer relations
Business & Economics
Industrial and Production Engineering.
Production engineering.
Engineering design.
Relationship marketing.
Engineering Design.