曾光華.

Overview

Works:	1 works in 8 publications in 2 languages

Titles

服務業行銷與管理 = 品質提升與價值創造 = Services marketing and management : quality enhancement & value creation / by: 凌網科技股份有限公司; 曾光華. (Language materials, printed)

行銷學原理 = = Principles of marketing / by: 曾光華.; 饒怡雲. (Language materials, printed)

消費者行為 : = 洞察生活、掌握行銷 = Consumer behavior : life and marketing / by: 曾光華. (Language materials, printed)

行銷管理 = 理論解析與實務應用 = Marketing management : theory and applications / by: 曾光華.; 凌網科技股份有限公司 (Language materials, printed)

行銷學原理 = = Principles of marketing / by: 饒怡雲.; 曾光華. (Language materials, printed)

觀光與餐旅行銷 = 體驗.人文.美感 / by: 曾光華.; 陳貞吟.; 華藝數位股份有限公司.; 饒怡雲. (Language materials, printed)

行銷管理 : = 理論解析與實務應用 = Marketing management : theory and applications / by: 曾光華. (Language materials, printed)

Subjects