陳盈如.

好策略壞策略 = = Good strategy, bad strategy : the difference and why it matters/ by: 魯梅特; 陳盈如. (Language materials, printed)

行銷管理 = = Essentials of marketing : a marketing strategy planning approach, 13th ed. / by: 麥卡錫 ((McCarthy, Catherine)); 黃延聰.; 陳盈如.; 坎農 ((Cannon, Joseph P.).); 皮洛特 ((Perreault, William D.).) (Language materials, printed)