Kaufmann, Hans Ruediger, (1958-)
Overview
| Works: | 4 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Handbook of research on consumerism in business and marketing : = concepts and practices /
by:
Kaufmann, Hans Ruediger, (1958-); Panni, Mohammad Fateh Ali Khan, (1981-)
(Language materials, printed)
Encouraging participative consumerism through evolutionary digital marketing = emerging research and opportunity /
by:
Manarioti, Agapi, (1979-); Kaufmann, Hans Ruediger, (1958-)
(Language materials, printed)
Customer-centric marketing strategies = tools for building organizational performance /
by:
Panni, Mohammad Fateh Ali Khan, (1981-); IGI Global.; Kaufmann, Hans Ruediger, (1958-)
(Language materials, printed)