Kitchen, Philip J.
Overview
| Works: | 2 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Integrated brand marketing and measuring returns
by:
Kitchen, Philip J.; Palgrave Connect (Online service)
(Language materials, printed)
Integrated Communications in the Postmodern Era
by:
Kitchen, Philip J.; SpringerLink (Online service); Uzunoglu, Ebru.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
Integrated Marketing Communications = A Global Brand-Driven Approach /
by:
Kitchen, Philip J.; Tourky, Marwa E.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/aut]
The dominant influence of marketing in the 21st Century = the marketing leviathan /
by:
Kitchen, Philip J.
(Language materials, printed)
Subjects
Industrial management.
Business and Management
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS
Innovation/Technology Management.
Business Strategy/Leadership.
Corporate Communication/Public Relations.
Communication in marketing.
International Business.
BUSINESS & ECONOMICS / Distribution
International business enterprises.
Business communication & presentation
Economics.
Management science.
Customer services
Public relations.
Marketing.
Sales & marketing
Management.
Economics, general.
Leadership.
Branding (Marketing)
Merken (commercie)