皮洛特 ((Perreault, William D.).)

行銷管理 = = Essentials of marketing : a marketing strategy planning approach, 13th ed. / by: 皮洛特 ((Perreault, William D.).); 麥卡錫 ((McCarthy, Catherine)); 黃延聰.; 陳盈如.; 坎農 ((Cannon, Joseph P.).) (Language materials, printed)