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陳麗金

Overview

Works:	7 works in 1 publications in 1 languages

Titles

以社會資本理論與社會互動理論探討直播商務中影響消費者助人行為之關鍵因素 = = An investigation into the determinants of customer helping behaviors in live streaming commerce from the perspectives of social capital theory and social interaction theory / by: 陳麗金 (Language materials, printed)

Subjects

Customer helping behavior. E-commerce. Live streaming. Social capital. Social interaction. 消費者助人行為. 直播商務. 社會互動. 社會資本. 電子商務.

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