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探討社群商務之網路口碑對顧客購買決策之影響 = = Investig...

劉育昕

探討社群商務之網路口碑對顧客購買決策之影響 = = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	探討社群商務之網路口碑對顧客購買決策之影響 = / 劉育昕撰.
Reminder of title:	Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce /
remainder title:	Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce.
Author:	劉育昕
Published:	雲林縣 : 國立虎尾科技大學 , : 民104.07.,
Description:	[8], 67面 : 圖, 表 ; : 30公分.;
Notes:	指導教授：吳純慧,阮炳嵐.
Subject:	社群商務. -
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-2907201510511100

探討社群商務之網路口碑對顧客購買決策之影響 = = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce /
劉育昕

探討社群商務之網路口碑對顧客購買決策之影響 = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce / Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce.劉育昕撰. - 初版. - 雲林縣 : 國立虎尾科技大學 , 民104.07. - [8], 67面 : 圖, 表 ; 30公分.

指導教授：吳純慧,阮炳嵐.

含參考書目.Subjects--Topical Terms:

1017050
社群商務.

探討社群商務之網路口碑對顧客購買決策之影響 = = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce /
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