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Customer co-design = a study in the mass customization industry /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Customer co-design/ by Stefan R. Thallmaier.
Reminder of title:	a study in the mass customization industry /
Author:	Thallmaier, Stefan R.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
Description:	xxi, 218 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Technological innovations - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-07526-2
ISBN:	9783658075262 (electronic bk.)

Customer co-design = a study in the mass customization industry /
Thallmaier, Stefan R.

Customer co-designa study in the mass customization industry /[electronic resource] :by Stefan R. Thallmaier. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xxi, 218 p. :ill., digital ;24 cm. - Markt- und Unternehmensentwicklung / Markets and Organisations. - Markets and organisations..

Customers Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help.

Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers value perception in the different stages of the co-design process. The research shows that customers value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Contents Customers' Perceived Value in Co-Design & Mass Customization Challenges of Customer Co-Design Online Customer Co-Design Customer Co-Design & Live Help Target Groups Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers' value perception The Author Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Moslein at the Center for Leading Innovation and Cooperation (CLIC).

ISBN: 9783658075262 (electronic bk.)

Standard No.: 10.1007/978-3-658-07526-2doiSubjects--Topical Terms:

556512
Technological innovations
--Management.

LC Class. No.: HD45

Dewey Class. No.: 658.514

Customer co-design = a study in the mass customization industry /
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