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Data strategy : = how to profit from a world of big data, analytics and the internet of things /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Data strategy :/ Bernard Marr.
Reminder of title:	how to profit from a world of big data, analytics and the internet of things /
remainder title:	How to profit from a world of big data, analytics and the internet of things
Author:	Marr, Bernard,
Description:	1 online resource (201 p.)
Subject:	Business information services. -
Online resource:	https://portal.igpublish.com/iglibrary/search/KOGANB0001774.html
ISBN:	9780749479855

Data strategy : = how to profit from a world of big data, analytics and the internet of things /
Marr, Bernard,

Data strategy :how to profit from a world of big data, analytics and the internet of things /How to profit from a world of big data, analytics and the internet of thingsBernard Marr. - 1 online resource (201 p.)

Includes bibliographical references and index.

About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.

Access restricted to authorized users and institutions.

Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Mode of access: World Wide Web.

ISBN: 9780749479855Subjects--Topical Terms:

654161
Business information services.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF54.5

Dewey Class. No.: 658.4/038

Data strategy : = how to profit from a world of big data, analytics and the internet of things /
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245 1 0 $a Data strategy : $b how to profit from a world of big data, analytics and the internet of things / $c Bernard Marr.
246 3 0 $a How to profit from a world of big data, analytics and the internet of things
264 1 $a New York : $b Kogan Page, $c 2017.
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300 $a 1 online resource (201 p.)
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504 $a Includes bibliographical references and index.
505 0 $a About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.
506 $a Access restricted to authorized users and institutions.
520 3 $a Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.
538 $a Mode of access: World Wide Web.
650 0 $a Business information services. $3 654161
655 4 $a Electronic books. $2 local $3 554714
856 4 0 $u https://portal.igpublish.com/iglibrary/search/KOGANB0001774.html